From the beginning when max factor stumbled on his creations and women began playing with makeup concepts thru Mabel’s brother that watched her line her eyes with soot from the fireplace and other things she found and created his line named after her, Maybelline. To Mr. Schueller that created L’Oreal and Mary Kay using a small loan from her brother for her line. Our research has come to the development of our formulas in our line. I alone have listened to the imaginations and dreams of women throughout the ages. 90 % of all cosmetics have their beginnings from men that listen to women. Not just any men but a rare breed of man that listen, actually listen to the women around them. Yes, there are a few still out there but we are still there. I based on the dreams and imaginations have developed a new line that supersedes all dreams and possibilities. My makeup is designed for multiple uses, a one stop shop you can say. Imagn’s line is so universal you can use eye shadows for lipsticks and vice versa. Blushes and foundations are also universal. Why buy all just because it’s titled separately? Buy one and use it for multi purposes. That’s one dream come true in our formulations and smudge proof, water resistance, durability also lipstick that don’t come off? Yes, I have done it! Hard to believe till you try it! Come play and fulfill your desires. Just Imagn the possibilities and create your look.